Tag Archives: Ogilvy & Mather

What some famous copywriters taught me -courtesy of the maestro himself

Another great snippet on copywriting that works! I learned the importance of shameless theft 30 years ago from Murray Raphel, who said, “Search the world, and steal the best.” Cynical? Not at all. It’s sound advice. Mozart – a genius … Continue reading

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What’s wrong with this picture?

More great insight from Drayton – informs and entertains a rare combination! … And what’s right with this commercial? What follows comes under the heading of dumb and dumber – followed by bloody brilliant. So if want to know what … Continue reading

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