Tag Archives: marketing

The State of B2B Content Marketing 2013 – great snapshot from B2B Marketing

The State of B2B Content Marketing From B2B Marketing’s 2013 Content Marketing Benchmarking Report

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Customer communication channels preference – Inforgraphicon/pdf Object

communication-channels.pdf application/pdf Object.

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Digital UK adspend grows by 12.6%

Companies and brands in the UK have upped their digital spend in the first half of 2012, as smartphones and tablets become ever-more popular, meaning that the same can be said of the types of campaigns and ads that target … Continue reading

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Older marketers face age discrimination | News | Marketing Week

Older marketers face age discrimination | News | Marketing Week. An interesting article in Marketing Week. As a 50 year old Direct marketing specialist who’s been using Social Media since March 2009 with over 1500 Twitter followers and a Facebook … Continue reading

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Here’s a weird paradox – with practical help for you

Drayon Bird again The other day I said that if you don’t study copy, you can’t do good marketing. Conversely, if you don’t study marketing you’ll never be more than a low-level scribbler. I’m sending this because I get regular … Continue reading

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Your complimentary webinar: I lied and I’m crazy – from Drayton Bird

In a fit of madness I said I would do a free webinar on copy. Crazy, because I am a bit busy on the copywriting front. And I lied because it’s about three or four other things besides copy. But … Continue reading

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How to create a Small Business Marketing Budget

An interesting blog post that wanted to share with you. Official Direct Marketing Association Group News | LinkedIn. Is the approach I take with all my SME clients. Enjoy

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