Tag Archives: marketing week

‘Tablet audiences still too small, and not catered for effectively’ | News | Marketing Week

Interestingly in the same news bulletin there was another article that had this worrying bit of research – “Marketers believe that 18 per cent of consumers access the internet via a tablet. In reality only 6 per cent do”. ‘Tablet audiences … Continue reading

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Top-5 mobile marketing landmarks | News | Marketing Week

Yesterday (April 3) in 1973 the first-ever mobile phone call was made paving the way for the mobile marketing revolution and as we prepare for the widespread launch of 4G (Chris Binks!?) services in the UK,this article from Marketing Week … Continue reading

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Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week

Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week.

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Customer communication channels preference – Inforgraphicon/pdf Object

communication-channels.pdf application/pdf Object.

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Older marketers face age discrimination | News | Marketing Week

Older marketers face age discrimination | News | Marketing Week. An interesting article in Marketing Week. As a 50 year old Direct marketing specialist who’s been using Social Media since March 2009 with over 1500 Twitter followers and a Facebook … Continue reading

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Advertising is poison according to the Guardian’s George Monbiot | Opinion | Marketing Week

An open letter to the Guardian’s George Monbiot | Opinion | Marketing Week. Related articles Letters: Advertising and the art of persuasion (guardian.co.uk)

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It’s too late for BA ‘To fly. To serve’ when you’re in a tailspin | Opinion | Marketing Week

It’s too late for BA ‘To fly. To serve’ when you’re in a tailspin | Opinion | Marketing Week.

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