Tag Archives: Marketing and Advertising

Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week

Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week.

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Here’s a weird paradox – with practical help for you

Drayon Bird again The other day I said that if you don’t study copy, you can’t do good marketing. Conversely, if you don’t study marketing you’ll never be more than a low-level scribbler. I’m sending this because I get regular … Continue reading

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