Tag Archives: Advertising

‘Tablet audiences still too small, and not catered for effectively’ | News | Marketing Week

Interestingly in the same news bulletin there was another article that had this worrying bit of research – “Marketers believe that 18 per cent of consumers access the internet via a tablet. In reality only 6 per cent do”. ‘Tablet audiences … Continue reading

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Digital UK adspend grows by 12.6%

Companies and brands in the UK have upped their digital spend in the first half of 2012, as smartphones and tablets become ever-more popular, meaning that the same can be said of the types of campaigns and ads that target … Continue reading

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What’s wrong with this picture?

More great insight from Drayton – informs and entertains a rare combination! … And what’s right with this commercial? What follows comes under the heading of dumb and dumber – followed by bloody brilliant. So if want to know what … Continue reading

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Advertising is poison according to the Guardian’s George Monbiot | Opinion | Marketing Week

An open letter to the Guardian’s George Monbiot | Opinion | Marketing Week. Related articles Letters: Advertising and the art of persuasion (guardian.co.uk)

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