Category Archives: Mobile Marketing

‘Tablet audiences still too small, and not catered for effectively’ | News | Marketing Week

Interestingly in the same news bulletin there was another article that had this worrying bit of research – “Marketers believe that 18 per cent of consumers access the internet via a tablet. In reality only 6 per cent do”. ‘Tablet audiences … Continue reading

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Top-5 mobile marketing landmarks | News | Marketing Week

Yesterday (April 3) in 1973 the first-ever mobile phone call was made paving the way for the mobile marketing revolution and as we prepare for the widespread launch of 4G (Chris Binks!?) services in the UK,this article from Marketing Week … Continue reading

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Mobile drives Ebay growth | News | Marketing Week

Ebay marked a 15 per cent year on year revenue jump in its third quarter as its mobile offering helped fuel a spike in users to the site. via Mobile drives Ebay growth | News | Marketing Week.

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Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week

Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week.

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Customer communication channels preference – Inforgraphicon/pdf Object

communication-channels.pdf application/pdf Object.

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Digital UK adspend grows by 12.6%

Companies and brands in the UK have upped their digital spend in the first half of 2012, as smartphones and tablets become ever-more popular, meaning that the same can be said of the types of campaigns and ads that target … Continue reading

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