Category Archives: Digital Marketing

‘Tablet audiences still too small, and not catered for effectively’ | News | Marketing Week

Interestingly in the same news bulletin there was another article that had this worrying bit of research – “Marketers believe that 18 per cent of consumers access the internet via a tablet. In reality only 6 per cent do”. ‘Tablet audiences … Continue reading

Posted in Digital Marketing, Marketing insight, Mobile Marketing | Tagged , , , , , | Leave a comment

Email action rates dont tell full story | Opinion | Marketing Week

No surprises here – it’s all in the “quality of the list” would be a simple summation. Email sign ups and true customer engagement are not the same thing. Hopefully more evidence to help email marketeers fight the “quality over … Continue reading

Posted in B2B, B2C, Copywriting, Digital Marketing, email, Marketing insight | Leave a comment

The State of B2B Content Marketing 2013 – great snapshot from B2B Marketing

The State of B2B Content Marketing From B2B Marketing’s 2013 Content Marketing Benchmarking Report

Aside | Posted on by | Tagged , , , , , | Leave a comment

Customer communication channels preference – Inforgraphicon/pdf Object

communication-channels.pdf application/pdf Object.

Posted in B2B, B2C, Digital Marketing, Infographic, Marketing insight, Mobile Marketing, Social media, Twitter, Uncategorized | Tagged , , , , , , , | Leave a comment

Digital UK adspend grows by 12.6%

Companies and brands in the UK have upped their digital spend in the first half of 2012, as smartphones and tablets become ever-more popular, meaning that the same can be said of the types of campaigns and ads that target … Continue reading

Posted in B2B, Digital Marketing, Marketing strategy, Mobile Marketing | Tagged , , , , , , | Leave a comment