Category Archives: Copywriting

Email action rates dont tell full story | Opinion | Marketing Week

No surprises here – it’s all in the “quality of the list” would be a simple summation. Email sign ups and true customer engagement are not the same thing. Hopefully more evidence to help email marketeers fight the “quality over … Continue reading

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What some famous copywriters taught me -courtesy of the maestro himself

Another great snippet on copywriting that works! I learned the importance of shameless theft 30 years ago from Murray Raphel, who said, “Search the world, and steal the best.” Cynical? Not at all. It’s sound advice. Mozart – a genius … Continue reading

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The State of B2B Content Marketing 2013 – great snapshot from B2B Marketing

The State of B2B Content Marketing From B2B Marketing’s 2013 Content Marketing Benchmarking Report

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What’s wrong with this picture?

More great insight from Drayton – informs and entertains a rare combination! … And what’s right with this commercial? What follows comes under the heading of dumb and dumber – followed by bloody brilliant. So if want to know what … Continue reading

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Here’s a weird paradox – with practical help for you

Drayon Bird again The other day I said that if you don’t study copy, you can’t do good marketing. Conversely, if you don’t study marketing you’ll never be more than a low-level scribbler. I’m sending this because I get regular … Continue reading

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Your complimentary webinar: I lied and I’m crazy – from Drayton Bird

In a fit of madness I said I would do a free webinar on copy. Crazy, because I am a bit busy on the copywriting front. And I lied because it’s about three or four other things besides copy. But … Continue reading

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