Category Archives: Marketing insight

‘Tablet audiences still too small, and not catered for effectively’ | News | Marketing Week

Interestingly in the same news bulletin there was another article that had this worrying bit of research – “Marketers believe that 18 per cent of consumers access the internet via a tablet. In reality only 6 per cent do”. ‘Tablet audiences … Continue reading

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Email action rates dont tell full story | Opinion | Marketing Week

No surprises here – it’s all in the “quality of the list” would be a simple summation. Email sign ups and true customer engagement are not the same thing. Hopefully more evidence to help email marketeers fight the “quality over … Continue reading

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What some famous copywriters taught me -courtesy of the maestro himself

Another great snippet on copywriting that works! I learned the importance of shameless theft 30 years ago from Murray Raphel, who said, “Search the world, and steal the best.” Cynical? Not at all. It’s sound advice. Mozart – a genius … Continue reading

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The State of B2B Content Marketing 2013 – great snapshot from B2B Marketing

The State of B2B Content Marketing From B2B Marketing’s 2013 Content Marketing Benchmarking Report

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Top-5 mobile marketing landmarks | News | Marketing Week

Yesterday (April 3) in 1973 the first-ever mobile phone call was made paving the way for the mobile marketing revolution and as we prepare for the widespread launch of 4G (Chris Binks!?) services in the UK,this article from Marketing Week … Continue reading

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Mobile drives Ebay growth | News | Marketing Week

Ebay marked a 15 per cent year on year revenue jump in its third quarter as its mobile offering helped fuel a spike in users to the site. via Mobile drives Ebay growth | News | Marketing Week.

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Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week

Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week.

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