Category Archives: Marketing gurus

What some famous copywriters taught me -courtesy of the maestro himself

Another great snippet on copywriting that works! I learned the importance of shameless theft 30 years ago from Murray Raphel, who said, “Search the world, and steal the best.” Cynical? Not at all. It’s sound advice. Mozart – a genius … Continue reading

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7 Things Highly Productive People Do | LinkedIn

7 Things Highly Productive People Do | LinkedIn. Great post, sort of ironic that in reading the article you’re interrupting your productivity – so I’ve scheduled it to repost at better time of the day. Graham

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Here’s a weird paradox – with practical help for you

Drayon Bird again The other day I said that if you don’t study copy, you can’t do good marketing. Conversely, if you don’t study marketing you’ll never be more than a low-level scribbler. I’m sending this because I get regular … Continue reading

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Your complimentary webinar: I lied and I’m crazy – from Drayton Bird

In a fit of madness I said I would do a free webinar on copy. Crazy, because I am a bit busy on the copywriting front. And I lied because it’s about three or four other things besides copy. But … Continue reading

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Could one of my tentacles reach out to help you?

What keeps you awake at night – besides your private life? I bet it’s getting more business or making more money. If so, maybe my tentacles can help. One could even improve your results by 25-83%. Let me explain. I … Continue reading

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Kiss My A*se or Cover My A*se – which is better?

Yesterday I wrote about my amazing “Kiss my a*se” formula for successful copy. To prevent possible confusion, this is not the same as the equally valuable “Cover my a*se” formula, a proven way to avoid flying s**t when working in … Continue reading

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Is this THE most powerful marketing medium today?

A lot of people are raving about the impact of video. As usual, they’re getting carried away. But does it work on you? I’ve found it can, if combined with a good offer. But as usual it all depends on … Continue reading

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