Category Archives: Business thoughts

What some famous copywriters taught me -courtesy of the maestro himself

Another great snippet on copywriting that works! I learned the importance of shameless theft 30 years ago from Murray Raphel, who said, “Search the world, and steal the best.” Cynical? Not at all. It’s sound advice. Mozart – a genius … Continue reading

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Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week

Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week.

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Time?

Don’t agree with everything Chris Cardell says but can’t fault his articulation of this point! Dear Graham, It’s Sunday, so if you’re reading this on Sunday you’ll already know that us Entrepreneurs have a different view of time than the … Continue reading

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What’s wrong with this picture?

More great insight from Drayton – informs and entertains a rare combination! … And what’s right with this commercial? What follows comes under the heading of dumb and dumber – followed by bloody brilliant. So if want to know what … Continue reading

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Older marketers face age discrimination | News | Marketing Week

Older marketers face age discrimination | News | Marketing Week. An interesting article in Marketing Week. As a 50 year old Direct marketing specialist who’s been using Social Media since March 2009 with over 1500 Twitter followers and a Facebook … Continue reading

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The New Facebook Timeline For Brands: How Will It Affect You?

A great and timely email from our friends at LTF with solutions to what may be a big problem for you if you’ve based the whole of your online marketing strategy on a platform you don’t own and have no … Continue reading

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7 Things Highly Productive People Do | LinkedIn

7 Things Highly Productive People Do | LinkedIn. Great post, sort of ironic that in reading the article you’re interrupting your productivity – so I’ve scheduled it to repost at better time of the day. Graham

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