Category Archives: B2B

Email action rates dont tell full story | Opinion | Marketing Week

No surprises here – it’s all in the “quality of the list” would be a simple summation. Email sign ups and true customer engagement are not the same thing. Hopefully more evidence to help email marketeers fight the “quality over … Continue reading

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What some famous copywriters taught me -courtesy of the maestro himself

Another great snippet on copywriting that works! I learned the importance of shameless theft 30 years ago from Murray Raphel, who said, “Search the world, and steal the best.” Cynical? Not at all. It’s sound advice. Mozart – a genius … Continue reading

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The State of B2B Content Marketing 2013 – great snapshot from B2B Marketing

The State of B2B Content Marketing From B2B Marketing’s 2013 Content Marketing Benchmarking Report

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Mobile drives Ebay growth | News | Marketing Week

Ebay marked a 15 per cent year on year revenue jump in its third quarter as its mobile offering helped fuel a spike in users to the site. via Mobile drives Ebay growth | News | Marketing Week.

Posted in B2B, B2C, Marketing insight, Marketing strategy, Mobile Marketing, Uncategorized | Tagged | Leave a comment

Customer communication channels preference – Inforgraphicon/pdf Object

communication-channels.pdf application/pdf Object.

Posted in B2B, B2C, Digital Marketing, Infographic, Marketing insight, Mobile Marketing, Social media, Twitter, Uncategorized | Tagged , , , , , , , | Leave a comment

Digital UK adspend grows by 12.6%

Companies and brands in the UK have upped their digital spend in the first half of 2012, as smartphones and tablets become ever-more popular, meaning that the same can be said of the types of campaigns and ads that target … Continue reading

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