Author Archives: 3dragonmarketing

About 3dragonmarketing

The 3DM team is lead by me -Graham Archer. In addition to the usual 20 plus years of marketing and Sales experience (that I’m sure you’ve read elsewhere), I can uniquely say that I've worked for not one but three of the “Dragons” from Dragons Den. More of that on the website. My main area of expertise has been in areas allied to the financial services sector. Beginning at Green Flag I was responsible for the retention strategy of 3.5 million members, as well as creating and delivering the marketing for a key affinity group for the business– Financial services – clients included Prudential, Norwich Union and many more. I then became Retail Marketing manager at First National Tricity Finance (Now part of GE). Although what the company did was “Financial” (Interest Free Credit etc) my clients were massive retailers like Argos and Allied carpets – they were interested in what credit could do for their sales so for me and my team the challenge was always much more about engaging with Retailers than understanding the technical side of finance. The “Rule of 78″ wasn’t high on the clients mind! I then went agency side to Rapp Collins where I was responsible for all the direct marketing of Abbey National (Now Santander) and then joined CACI ( ACORN etc.) where I helped clients such as – Zurich, Nationwide and Britannia Building society – both acquire and retain their customers. Then came Red Letter Days and the Three Dragons link. In a nutshell my Key skills are: marketing strategy & planning, project management and direct marketing techniques to maximise customer response and ROI.

‘Tablet audiences still too small, and not catered for effectively’ | News | Marketing Week

Interestingly in the same news bulletin there was another article that had this worrying bit of research – “Marketers believe that 18 per cent of consumers access the internet via a tablet. In reality only 6 per cent do”. ‘Tablet audiences … Continue reading

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Email action rates dont tell full story | Opinion | Marketing Week

No surprises here – it’s all in the “quality of the list” would be a simple summation. Email sign ups and true customer engagement are not the same thing. Hopefully more evidence to help email marketeers fight the “quality over … Continue reading

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What some famous copywriters taught me -courtesy of the maestro himself

Another great snippet on copywriting that works! I learned the importance of shameless theft 30 years ago from Murray Raphel, who said, “Search the world, and steal the best.” Cynical? Not at all. It’s sound advice. Mozart – a genius … Continue reading

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The State of B2B Content Marketing 2013 – great snapshot from B2B Marketing

The State of B2B Content Marketing From B2B Marketing’s 2013 Content Marketing Benchmarking Report

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Top-5 mobile marketing landmarks | News | Marketing Week

Yesterday (April 3) in 1973 the first-ever mobile phone call was made paving the way for the mobile marketing revolution and as we prepare for the widespread launch of 4G (Chris Binks!?) services in the UK,this article from Marketing Week … Continue reading

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Mobile drives Ebay growth | News | Marketing Week

Ebay marked a 15 per cent year on year revenue jump in its third quarter as its mobile offering helped fuel a spike in users to the site. via Mobile drives Ebay growth | News | Marketing Week.

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Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week

Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week.

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