Monthly Archives: September 2013

Email action rates dont tell full story | Opinion | Marketing Week

No surprises here – it’s all in the “quality of the list” would be a simple summation. Email sign ups and true customer engagement are not the same thing. Hopefully more evidence to help email marketeers fight the “quality over … Continue reading

Posted in B2B, B2C, Copywriting, Digital Marketing, email, Marketing insight | Leave a comment