Another great snippet on copywriting that works!
I learned the importance of shameless theft 30 years ago from Murray Raphel, who said, “Search the world, and steal the best.”
Cynical? Not at all. It’s sound advice.
Mozart – a genius – said “I never tried to be original in my life”.
If you’ve read my stuff you may know what I’ve lifted from Caples, Hopkins, Reeves and Ogilvy.
My brain robbery didn’t stop there, though:
Monroe Kane, Gene Griffin, Joe Sugarman, John E Powers, Vic Schwab, Victor Ross and John Francis Tighe – I pilfered from them (and others) heavily too – for good reason.
Here’s the full version