Don’t agree with everything Chris Cardell says but can’t fault his articulation of this point!

Dear Graham,

It’s Sunday, so if you’re reading this on Sunday you’ll already know that us Entrepreneurs have a different view of time than the rest of the population.

It’s worth bearing in mind that ultimately, weekends are a thought form. Someone, at some point decided that nothing should happen for two days of the week. Now, if you work weekends, you get dirty looks for not appreciating the ‘work life balance.’

So as with many parts of the Entrepreneurial quest, there’s significant social pressure to conform and behave like everyone else. The problem with that strategy is, if you do what everyone else does, you’ll get the results that everyone gets. And if you look at the bank accounts of ‘everyone’ you’ll notice that those results do not include financial freedom.

Most high profile, extremely successful business owners I’ve met laugh if you ask them about ‘work life balance.’ And that doesn’t mean they believe you should run yourself into the ground and ignore family commitments etc, It just means that we don’t divide ‘work’ and ‘life’ It’s part of who we are. So why balance it? Why not just go for everything that’s important to you one thousand per cent. Whatever day of the week it is.

The flip side of all this is, you shouldn’t use everything I just said as an excuse for being busy, if the real problem is that you’re being massively ineffective with your use of time. The 80/20 principle (which I strongly suggest you use to govern your Entrepreneurial life) tells us that 80% of our results tend to come from 20% of what we do. Which means that 80% of what you do is probably a big waste of your time.

80/20 Thinking is one of the core subjects at my Millionaire Mastermind event next month. If you haven’t confirmed your place, please do so today (yes, we’re open Sundays) here:


By the way, if you’re too busy to take 2 days out of 365 this year to focus on the leading edge of Entrepreneurial excellence, then you REALLY need to come to this event and spend those two days with me creating a ‘Time Revolution’ in your life.



About 3dragonmarketing

The 3DM team is lead by me -Graham Archer. In addition to the usual 20 plus years of marketing and Sales experience (that I’m sure you’ve read elsewhere), I can uniquely say that I've worked for not one but three of the “Dragons” from Dragons Den. More of that on the website. My main area of expertise has been in areas allied to the financial services sector. Beginning at Green Flag I was responsible for the retention strategy of 3.5 million members, as well as creating and delivering the marketing for a key affinity group for the business– Financial services – clients included Prudential, Norwich Union and many more. I then became Retail Marketing manager at First National Tricity Finance (Now part of GE). Although what the company did was “Financial” (Interest Free Credit etc) my clients were massive retailers like Argos and Allied carpets – they were interested in what credit could do for their sales so for me and my team the challenge was always much more about engaging with Retailers than understanding the technical side of finance. The “Rule of 78″ wasn’t high on the clients mind! I then went agency side to Rapp Collins where I was responsible for all the direct marketing of Abbey National (Now Santander) and then joined CACI ( ACORN etc.) where I helped clients such as – Zurich, Nationwide and Britannia Building society – both acquire and retain their customers. Then came Red Letter Days and the Three Dragons link. In a nutshell my Key skills are: marketing strategy & planning, project management and direct marketing techniques to maximise customer response and ROI.
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