Drayon Bird again
The other day I said that if you don’t study copy, you can’t do good marketing.
Conversely, if you don’t study marketing you’ll never be more than a low-level scribbler.
I’m sending this because I get regular requests from two types of people:
1. Those who suddenly realise that if they don’t understand what marketing is and how it works they have every chance of going broke.
2. Those who suddenly find themselves in jobs that involve marketing – and if they don’t learn fast they have every chance of getting fired.
In fact all this is prompted by a request from someone from Myanmar. I suggested to him that he go here: http://draytonbirdcommonsense.com/bare-essentials-affiliates.
Not a brilliant recording, but you may find it helpful. It’s about an hour long.
But what a silly know-all I am! I often make crass marketing mistakes myself.
One golden rule is: give people what they want. You could say that’s all marketing is about.
Well, what many of you want (I’ve known it for ages) is not just videos, but stuff to listen to whenever you have time – in the car, for example.
Have I delivered it? Very rarely. Stupid.
So what I’m going to start next week is a series of audio recordings on Marketing for Results and Copy for Results.
The quality will be better than on that clip I just mentioned.