What keeps you awake at night – besides your private life?
I bet it’s getting more business or making more money.
If so, maybe my tentacles can help.
One could even improve your results by 25-83%.
Let me explain.
I have a conscience – a financial conscience. His name is Michael Carpenter. He tries to make sure I make money, and has on and off for over 40 years. As I am a commercial idiot it’s not easy.
Yesterday he said: “Why don’t you tell people about ALL the ways you help people? There are lots of things we can do that you never mention.”
So in the days ahead while the politicians do a s**t job about sorting out the mess the bankers have made I’m going to do just that.
To start with, here’s how you can instantly improve the response to your direct mail by 25-83%, just as I said.
It’s called hand-addressing – and believe it or not NOBODY in this country does all this on any scale.
I mean physically writing names and addresses onto envelopes.
In olden days this was used a lot – but people have forgotten how powerful it can be.
One of my companies has 30 people all selected for their good writing who hand-address envelopes.
This improves response to direct mail by 25-83%.
It works very well for three types of business:
– Charities – especially if you want to look like you really need money.
– Selling to businesses – when you want your message to look highly personal.
– Expensive, up-market products/services – when you want customers to feel they are getting a personal letter.
This has been used on mailings of up to 350,000 – regularly – and costs from 12p an envelope for addressing only or 18p to address the envelope and enclose the mailing. (Very small numbers cost more per item).
They can even do things like top and tail letters and hand-stamp “confidential” onto outer envelopes.
P.S. To hell with Michael Carpenter. Never mind all that fancy stuff. Don’t forget: my copy may not be the cheapest, but it hardly ever fails to do the business. Actually, if you have a big agency with fancy offices, planners and such I often am cheaper.