Could one of my tentacles reach out to help you?

What keeps you awake at night – besides your private life?

I bet it’s getting more business or making more money.

If so, maybe my tentacles can help.

One could even improve your results by 25-83%.

Let me explain.

I have a conscience – a financial conscience. His name is Michael Carpenter. He tries to make sure I make money, and has on and off for over 40 years. As I am a commercial idiot it’s not easy.

Yesterday he said: “Why don’t you tell people about ALL the ways you help people? There are lots of things we can do that you never mention.”

So in the days ahead while the politicians do a s**t job about sorting out the mess the bankers have made I’m going to do just that.

To start with, here’s how you can instantly improve the response to your direct mail by 25-83%, just as I said.

It’s called hand-addressing – and believe it or not NOBODY in this country does all this on any scale.

I mean physically writing names and addresses onto envelopes.

In olden days this was used a lot – but people have forgotten how powerful it can be.

One of my companies has 30 people all selected for their good writing who hand-address envelopes.

This improves response to direct mail by 25-83%.

It works very well for three types of business:

– Charities – especially if you want to look like you really need money.

– Selling to businesses – when you want your message to look highly personal.

– Expensive, up-market products/services – when you want customers to feel they are getting a personal letter.

This has been used on mailings of up to 350,000 – regularly – and costs from 12p an envelope for addressing only or 18p to address the envelope and enclose the mailing. (Very small numbers cost more per item).

They can even do things like top and tail letters and hand-stamp “confidential” onto outer envelopes.

Best,

Drayton

P.S. To hell with Michael Carpenter. Never mind all that fancy stuff. Don’t forget: my copy may not be the cheapest, but it hardly ever fails to do the business. Actually, if you have a big agency with fancy offices, planners and such I often am cheaper.

draytonbird.com / draytonbirdcommonsense.com / eadim.com

drayton-bird-droppings.blogspot.com / twitter.com/DraytonBird / facebook.com/drayton.bird

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About 3dragonmarketing

The 3DM team is lead by me -Graham Archer. In addition to the usual 20 plus years of marketing and Sales experience (that I’m sure you’ve read elsewhere), I can uniquely say that I've worked for not one but three of the “Dragons” from Dragons Den. More of that on the website. My main area of expertise has been in areas allied to the financial services sector. Beginning at Green Flag I was responsible for the retention strategy of 3.5 million members, as well as creating and delivering the marketing for a key affinity group for the business– Financial services – clients included Prudential, Norwich Union and many more. I then became Retail Marketing manager at First National Tricity Finance (Now part of GE). Although what the company did was “Financial” (Interest Free Credit etc) my clients were massive retailers like Argos and Allied carpets – they were interested in what credit could do for their sales so for me and my team the challenge was always much more about engaging with Retailers than understanding the technical side of finance. The “Rule of 78″ wasn’t high on the clients mind! I then went agency side to Rapp Collins where I was responsible for all the direct marketing of Abbey National (Now Santander) and then joined CACI ( ACORN etc.) where I helped clients such as – Zurich, Nationwide and Britannia Building society – both acquire and retain their customers. Then came Red Letter Days and the Three Dragons link. In a nutshell my Key skills are: marketing strategy & planning, project management and direct marketing techniques to maximise customer response and ROI.
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