Yesterday I wrote about my amazing “Kiss my a*se” formula for successful copy.
To prevent possible confusion, this is not the same as the equally valuable “Cover my a*se” formula, a proven way to avoid flying s**t when working in a large organisation, especially multinational.
It’s easy to apply. When it looks like you have to make a decision, for God’s sake don’t. Call a meeting.
With any luck, the meeting will decide to defer the decision until another meeting has been held. Even if by unfortunate accident a decision is made, it will be joint, so you can’t be blamed if anything goes wrong.
This technique can, judiciously applied, help you rise without trace or blame to the top, especially in financial services.
There is another approach you might try, which I call the Billionaire’s Route to Success.
You can get a free copy of this if you come to Eadim. You can pick it up in a one hour interview I conducted with one of the only 43 British born billionaires, in which he explains his approach – which revolved almost entirely around direct marketing.
By the way, I hope you don’t find my language tasteless. If so, you are reading emails from the wrong man.