Drayton Bird -they thought he was gay

Taken from Draytons own great “common-sense marketing”  email series

A while ago a friend asked me if I was bi-sexual.

I had to say no, reluctantly, because I remember Woody Allen saying it doubles your chance of a date on Saturday night.

It’s time you knew the truth.

Here’s an e-mail sent by one of the cleverest people I know – Michael Senoff.

And, no, he’s not selling you anything. Nor am I paying him. Nor is he an affiliate.

“The late David Ogilvy said “Drayton Bird knows more about direct marketing than anyone in the world.”

Drayton Bird’s agency partners would complain and say…

“Look Drayton, you waltz in here with your little white poodle, you sit down and write a bit of copy and then you’re off to the wine bar.

And we think that’s not right.”

So Drayton quit the agency and never looked back.

You’ll hear this hilarious story in my interview with direct marketing legend, Drayton Bird…

I’ve never interviewed a expert who’s laughed so much during an interview.

Drayton is the coolest and most down to earth direct marketing genius I know.

Go to


Drayton’s book, Commonsense Direct and Interactive Marketing has sold over 200,000 copies and is out in 14 languages.

Some claim it’s the best-selling British work on the subject of Direct Marketing.

(NOTE: I’m bloody sure it is – DB)

He’s has worked in 50 countries for many of the world’s leading brands, major advertising agency groups, business schools, universities and management consultants.

His clients have included American Express, British Airways, Mercedes, Volkswagen, Microsoft, Nestle, The London Business School, McKinsey, IBM, Visa and many others.

His firm Drayton Bird Associates’ motto is “Results – nothing less”.

And I’ve got a two part exclusive interview for you to listen to and or download at this link below.

Go to


Here’s what you’ll hear.

1. My first job in advertising – when I learned hardly anyone studies, so I did.

2. My first leap ahead in advertising, when I learned that asking for a little more usually pays.

3. My first business disaster – when I learned that whatever can go wrong will.

4. My second business disaster – when I learned that if you get your numbers wrong you could be in serious trouble.

5. My first almost-made-a-fortune when I learned a) don’t count your chickens and b) find out who REALLY makes the decisions.

6. My first lessons in real copy – when I learned from some of the world’s best direct response copywriters.

7. My first business partnership – when I learned that appearances often matter more than reality – and three equal partners usually fall out.

8. My second business partnership – when I learned that 50/50 partnerships also have their problems as no-one has control … and that you should keep your eye on the money.

9. My first experience of building a business when I learned you shouldn’t try to do too many things.

10. My first experience of publishing – when I made three big mistakes that almost ruined me.

11. My first dealing with real crooks – when I learned (again) to keep an eye on the money.

12. My first experience of being libelled – when I learned you can’t beat people with big pockets and no scruples.

13. My first experience of a firm going broke – when I learned to keep my businesses separate.

14. My second experience of a firm going broke – when I learned all about currency fluctuations, conversion rates and how they can kill you.

15. My seven years in the wilderness – when I learned you can survive under a false name for a surprisingly long time, and that doing things you don’t like is good for you.

16 The Day I met David Ogilvy.

And much much more.


About 3dragonmarketing

The 3DM team is lead by me -Graham Archer. In addition to the usual 20 plus years of marketing and Sales experience (that I’m sure you’ve read elsewhere), I can uniquely say that I've worked for not one but three of the “Dragons” from Dragons Den. More of that on the website. My main area of expertise has been in areas allied to the financial services sector. Beginning at Green Flag I was responsible for the retention strategy of 3.5 million members, as well as creating and delivering the marketing for a key affinity group for the business– Financial services – clients included Prudential, Norwich Union and many more. I then became Retail Marketing manager at First National Tricity Finance (Now part of GE). Although what the company did was “Financial” (Interest Free Credit etc) my clients were massive retailers like Argos and Allied carpets – they were interested in what credit could do for their sales so for me and my team the challenge was always much more about engaging with Retailers than understanding the technical side of finance. The “Rule of 78″ wasn’t high on the clients mind! I then went agency side to Rapp Collins where I was responsible for all the direct marketing of Abbey National (Now Santander) and then joined CACI ( ACORN etc.) where I helped clients such as – Zurich, Nationwide and Britannia Building society – both acquire and retain their customers. Then came Red Letter Days and the Three Dragons link. In a nutshell my Key skills are: marketing strategy & planning, project management and direct marketing techniques to maximise customer response and ROI.
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