Taken from Draytons own great “common-sense marketing” email series
A while ago a friend asked me if I was bi-sexual.
I had to say no, reluctantly, because I remember Woody Allen saying it doubles your chance of a date on Saturday night.
It’s time you knew the truth.
Here’s an e-mail sent by one of the cleverest people I know – Michael Senoff.
And, no, he’s not selling you anything. Nor am I paying him. Nor is he an affiliate.
Drayton Bird’s agency partners would complain and say…
“Look Drayton, you waltz in here with your little white poodle, you sit down and write a bit of copy and then you’re off to the wine bar.
And we think that’s not right.”
So Drayton quit the agency and never looked back.
You’ll hear this hilarious story in my interview with direct marketing legend, Drayton Bird…
I’ve never interviewed a expert who’s laughed so much during an interview.
Drayton is the coolest and most down to earth direct marketing genius I know.
Drayton’s book, Commonsense Direct and Interactive Marketing has sold over 200,000 copies and is out in 14 languages.
Some claim it’s the best-selling British work on the subject of Direct Marketing.
(NOTE: I’m bloody sure it is – DB)
He’s has worked in 50 countries for many of the world’s leading brands, major advertising agency groups, business schools, universities and management consultants.
His firm Drayton Bird Associates’ motto is “Results – nothing less”.
And I’ve got a two part exclusive interview for you to listen to and or download at this link below.
Here’s what you’ll hear.
1. My first job in advertising – when I learned hardly anyone studies, so I did.
2. My first leap ahead in advertising, when I learned that asking for a little more usually pays.
3. My first business disaster – when I learned that whatever can go wrong will.
4. My second business disaster – when I learned that if you get your numbers wrong you could be in serious trouble.
5. My first almost-made-a-fortune when I learned a) don’t count your chickens and b) find out who REALLY makes the decisions.
6. My first lessons in real copy – when I learned from some of the world’s best direct response copywriters.
7. My first business partnership – when I learned that appearances often matter more than reality – and three equal partners usually fall out.
8. My second business partnership – when I learned that 50/50 partnerships also have their problems as no-one has control … and that you should keep your eye on the money.
9. My first experience of building a business when I learned you shouldn’t try to do too many things.
10. My first experience of publishing – when I made three big mistakes that almost ruined me.
11. My first dealing with real crooks – when I learned (again) to keep an eye on the money.
12. My first experience of being libelled – when I learned you can’t beat people with big pockets and no scruples.
13. My first experience of a firm going broke – when I learned to keep my businesses separate.
14. My second experience of a firm going broke – when I learned all about currency fluctuations, conversion rates and how they can kill you.
15. My seven years in the wilderness – when I learned you can survive under a false name for a surprisingly long time, and that doing things you don’t like is good for you.
16 The Day I met David Ogilvy.
And much much more.