‘Tablet audiences still too small, and not catered for effectively’ | News | Marketing Week

Interestingly in the same news bulletin there was another article that had this worrying bit of research – “Marketers believe that 18 per cent of consumers access the internet via a tablet. In reality only 6 per cent do”.

‘Tablet audiences still too small, and not catered for effectively’ | News | Marketing Week.

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Email action rates dont tell full story | Opinion | Marketing Week

No surprises here – it’s all in the “quality of the list” would be a simple summation. Email sign ups and true customer engagement are not the same thing.

Hopefully more evidence to help email marketeers fight the “quality over quantity” debate they get beaten with everyday!

Email action rates dont tell full story | Opinion | Marketing Week.

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What some famous copywriters taught me -courtesy of the maestro himself

Another great snippet on copywriting that works!

I learned the importance of shameless theft 30 years ago from Murray Raphel, who said, “Search the world, and steal the best.”
Cynical? Not at all. It’s sound advice.
Mozart – a genius – said “I never tried to be original in my life”.
If you’ve read my stuff you may know what I’ve lifted from Caples, Hopkins, Reeves and Ogilvy.
My brain robbery didn’t stop there, though:
Monroe Kane, Gene Griffin, Joe Sugarman, John E Powers, Vic Schwab, Victor Ross and John Francis Tighe – I pilfered from them (and others) heavily too – for good reason. 

Here’s the full version 

What some famous copywriters taught me | Ask Drayton.

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The State of B2B Content Marketing 2013 – great snapshot from B2B Marketing

The State of B2B Content Marketing From B2B Marketing’s 2013 Content Marketing Benchmarking Report

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Top-5 mobile marketing landmarks | News | Marketing Week

The first Text message sent in 1992

Yesterday (April 3) in 1973 the first-ever mobile phone call was made paving the way for the mobile marketing revolution and as we prepare for the widespread launch of 4G (Chris Binks!?) services in the UK,this article from Marketing Week reflects on some of the major mobile marketing as mobile marketing reaches its 40th anniversary

Top-5 mobile marketing landmarks | News | Marketing Week.

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Mobile drives Ebay growth | News | Marketing Week

Image representing eBay as depicted in CrunchBase

Image via CrunchBase

Ebay marked a 15 per cent year on year revenue jump in its third quarter as its mobile offering helped fuel a spike in users to the site.

via Mobile drives Ebay growth | News | Marketing Week.

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Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week

J. Sainsbury (Sainsbury's) supermarket, Chadde...

J. Sainsbury (Sainsbury’s) supermarket, Chaddesden, Derby (Photo credit: Wikipedia)

Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week.

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Customer communication channels preference – Inforgraphicon/pdf Object

communication-channels.pdf application/pdf Object.

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Digital UK adspend grows by 12.6%

Image representing IAB as depicted in CrunchBase

Image via CrunchBase

Companies and brands in the UK have upped their digital spend in the first half of 2012, as smartphones and tablets become ever-more popular, meaning that the same can be said of the types of campaigns and ads that target them to try to aid engagement.

According to the latest report, which has been released by the Internet Advertising Bureau (IAB), the amount UK advertisers had spent on their marketing projects over the last six months had seen an increase of 12.6 per cent.

This means that the total digital marketing spend for the duration of the first half of 2012 has gone up to £2.59 billion. This was an increase of £294 million from the £2.3 billion that the same report said was the case in the first six months of 2011.

It was reported in June of this year that the volume of people in the UK who now own a smartphone amounts to 58 per cent of the population, and this statistic saw the amount that brands are spending on mobile based campaigns driven up through this six-month period.

Overall, during the period, the amount of money that marketers were putting into their mobile campaigns was on the increase by 132 per cent to £181.5 million. This now means that mobile is starting to make significant inroads into the marketing campaigns of most organisations, and now accounts for seven per cent of all adspend in the UK.

Tim Elkington, director of research & strategy at the IAB, said: “Almost 60 per cent of people in the UK have a smartphone, average UK household broadband speed is now 9MB and social media accounts for one fifth of all internet time. As digital technology and services evolve to make consumers’ lives easier, more connected and more fun, it’s no surprise that advertisers are coming to the digital party with bigger budgets, despite the challenging economic times elsewhere.

“However, there’s still plenty of room for growth. Take mobile; 60 per cent of the UK’s 100 biggest advertisers still don’t have a mobile-optimised website yet consumers spend almost 70 per cent longer on sites which are. If all advertisers get wise to this, we’re likely to see significant mobile growth for some time yet.”

The biggest chunk of digital adspend however, still sits with paid for searches online, with these still commanding 59 per cent of the average budget at a brand. It also saw a year-on-year increase in spending in the first half of the year.

However, while paid for searches take up most of the digital marketing spend for firms, the report also revealed that videos are becoming ever-more popular for brands looking to get in touch and engage with their clients and customer base.

According to the IAB, digital videos increased by 43 per cent to go from £69.8 million from £49.0 million. They also account for 12 per cent of the overall marketing spend across the UK as a whole.

ADNFCR-8000098-ID-801466032-ADNFCR©Adfero Ltd

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Time?

Don’t agree with everything Chris Cardell says but can’t fault his articulation of this point!

Dear Graham,

It’s Sunday, so if you’re reading this on Sunday you’ll already know that us Entrepreneurs have a different view of time than the rest of the population.

It’s worth bearing in mind that ultimately, weekends are a thought form. Someone, at some point decided that nothing should happen for two days of the week. Now, if you work weekends, you get dirty looks for not appreciating the ‘work life balance.’

So as with many parts of the Entrepreneurial quest, there’s significant social pressure to conform and behave like everyone else. The problem with that strategy is, if you do what everyone else does, you’ll get the results that everyone gets. And if you look at the bank accounts of ‘everyone’ you’ll notice that those results do not include financial freedom.

Most high profile, extremely successful business owners I’ve met laugh if you ask them about ‘work life balance.’ And that doesn’t mean they believe you should run yourself into the ground and ignore family commitments etc, It just means that we don’t divide ‘work’ and ‘life’ It’s part of who we are. So why balance it? Why not just go for everything that’s important to you one thousand per cent. Whatever day of the week it is.

The flip side of all this is, you shouldn’t use everything I just said as an excuse for being busy, if the real problem is that you’re being massively ineffective with your use of time. The 80/20 principle (which I strongly suggest you use to govern your Entrepreneurial life) tells us that 80% of our results tend to come from 20% of what we do. Which means that 80% of what you do is probably a big waste of your time.

80/20 Thinking is one of the core subjects at my Millionaire Mastermind event next month. If you haven’t confirmed your place, please do so today (yes, we’re open Sundays) here:

www.ChrisCardell.com

By the way, if you’re too busy to take 2 days out of 365 this year to focus on the leading edge of Entrepreneurial excellence, then you REALLY need to come to this event and spend those two days with me creating a ‘Time Revolution’ in your life.

www.ChrisCardell.com

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