‘Tablet audiences still too small, and not catered for effectively’ | News | Marketing Week

Interestingly in the same news bulletin there was another article that had this worrying bit of research – “Marketers believe that 18 per cent of consumers access the internet via a tablet. In reality only 6 per cent do”.

‘Tablet audiences still too small, and not catered for effectively’ | News | Marketing Week.

Posted in Digital Marketing, Marketing insight, Mobile Marketing | Tagged , , , , , | Leave a comment

Email action rates dont tell full story | Opinion | Marketing Week

No surprises here – it’s all in the “quality of the list” would be a simple summation. Email sign ups and true customer engagement are not the same thing.

Hopefully more evidence to help email marketeers fight the “quality over quantity” debate they get beaten with everyday!

Email action rates dont tell full story | Opinion | Marketing Week.

Posted in B2B, B2C, Copywriting, Digital Marketing, email, Marketing insight | Leave a comment

What some famous copywriters taught me -courtesy of the maestro himself

Another great snippet on copywriting that works!

I learned the importance of shameless theft 30 years ago from Murray Raphel, who said, “Search the world, and steal the best.”
Cynical? Not at all. It’s sound advice.
Mozart – a genius – said “I never tried to be original in my life”.
If you’ve read my stuff you may know what I’ve lifted from Caples, Hopkins, Reeves and Ogilvy.
My brain robbery didn’t stop there, though:
Monroe Kane, Gene Griffin, Joe Sugarman, John E Powers, Vic Schwab, Victor Ross and John Francis Tighe – I pilfered from them (and others) heavily too – for good reason. 

Here’s the full version 

What some famous copywriters taught me | Ask Drayton.

Posted in B2B, B2C, Business thoughts, Copywriting, Marketing gurus | Tagged , , , , | Leave a comment

The State of B2B Content Marketing 2013 – great snapshot from B2B Marketing

The State of B2B Content Marketing From B2B Marketing’s 2013 Content Marketing Benchmarking Report

Aside | Posted on by | Tagged , , , , , | Leave a comment

Top-5 mobile marketing landmarks | News | Marketing Week

The first Text message sent in 1992

Yesterday (April 3) in 1973 the first-ever mobile phone call was made paving the way for the mobile marketing revolution and as we prepare for the widespread launch of 4G (Chris Binks!?) services in the UK,this article from Marketing Week reflects on some of the major mobile marketing as mobile marketing reaches its 40th anniversary

Top-5 mobile marketing landmarks | News | Marketing Week.

Posted in Mobile Marketing | Tagged , , , | Leave a comment

Mobile drives Ebay growth | News | Marketing Week

Image representing eBay as depicted in CrunchBase

Image via CrunchBase

Ebay marked a 15 per cent year on year revenue jump in its third quarter as its mobile offering helped fuel a spike in users to the site.

via Mobile drives Ebay growth | News | Marketing Week.

Posted in B2B, B2C, Marketing insight, Marketing strategy, Mobile Marketing, Uncategorized | Tagged | Leave a comment

Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week

J. Sainsbury (Sainsbury's) supermarket, Chadde...

J. Sainsbury (Sainsbury’s) supermarket, Chaddesden, Derby (Photo credit: Wikipedia)

Sainsbury’s is on the way to one to one mobile personalisation | Opinion | Marketing Week.

Posted in B2C, Business thoughts, Marketing insight, Marketing strategy, Mobile Marketing | Tagged , , , , , | Leave a comment