Great post, sort of ironic that in reading the article you’re interrupting your productivity – so I’ve scheduled it to repost at better time of the day.

Graham

Wishbox: Get User Feedback with Annotated Screenshots.

This looked interesting for all sorts of reasons. One application that came out in Beta development was its use for Web designers even at proofing stage.

“We recently run a private beta with 50 JotForm users. They loved Wishbox. It seems that Wishbox is especially useful for web designers. That was something we did not expect. Designers wanted to use Wishbox to get feedback on mock-ups and completed web site design. Since their clients can easily take screenshots and draw things on them, everyone saves time. “

Good and interesting read – get a cup of tea first though.

The other day I said that if you don’t study copy, you can’t do good marketing.

Conversely, if you don’t study marketing you’ll never be more than a low-level scribbler.

I’m sending this because I get regular requests from two types of people:

1. Those who suddenly realise that if they don’t understand what marketing is and how it works they have every chance of going broke.

2. Those who suddenly find themselves in jobs that involve marketing – and if they don’t learn fast they have every chance of getting fired.

In fact all this is prompted by a request from someone from Myanmar. I suggested to him that he go here: http://draytonbirdcommonsense.com/bare-essentials-affiliates.

Not a brilliant recording, but you may find it helpful. It’s about an hour long.

But what a silly know-all I am! I often make crass marketing mistakes myself.

One golden rule is: give people what they want. You could say that’s all marketing is about.

Well, what many of you want (I’ve known it for ages) is not just videos, but stuff to listen to whenever you have time – in the car, for example.

Have I delivered it? Very rarely. Stupid.

So what I’m going to start next week is a series of audio recordings on Marketing for Results and Copy for Results.

The quality will be better than on that clip I just mentioned.

Best,

Drayton

Crazy, because I am a bit busy on the copywriting front.

And I lied because it’s about three or four other things besides copy.

But you know what? Turning aside from the things you have to do and spending time on something else – in this case a webinar – is refreshing. The old brain keeps working away in the background.

Anyhow. The webinar is called My Favourite Chameleon.

It’s about a medium that can be very valuable in testing. And besides a few useful creative hints there’s an observation about the power of various media, with a little quiz at the end.

It’s here. Why not take a few minutes out of your day and give your brain a break?

Best,

Drayton

Enjoy

A Genuine Plea For Help To Save Paul’s Wife | looktouchfeel.

Read the email from Paul Jenkins in this blog post  – someone out there could save his wifes life and no this isnt a joke. Read and judge for yourself.

70% of Companies Ignore Customer Complaints on Twitter | social crm | Social Media Consulting – Convince & Convert.

Staggering bit of independent research – although before we condemn all those brands out there its worth considering that the explosion of social media has caught many by surprise and many client side marketeers are probably struggling with a lethal mixture of over inflated expectations on one side and “well I don’t use it” so it doesn’t exist – heard that conversation before?!

Image by davidcrow via Flickr

TechSmith | Jing, instant screenshots and screencasts, home.

Sure many of you are already using Jing or similar  – but for the unintiated (like me until recently) this is a great find – check it out. Is Free unless want to use MPEG4 and upload to YouTube

Related articles

• Jing: Create and Share Screenshots and Screencasts (mac.appstorm.net)